Privacy policy

DATA PRIVACY POLICY FOR THE USE OF THIS WEBSITE

1) Information on the collection of personal data and contact details of the responsible party

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The party responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is

SUITEe Spectrum GmbH

Karlsplatz 3

80335 München, Germany

The party responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website

Date and time at the time of access

Amount of data sent in bytes

Source/reference from which you reached the page

Browser used

Operating system used

IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3) Hosting & content delivery network

3.1 Hosting by Hostinger

We use the system Hostinger, UAB. Švitrigailos str. 34, Vilnius 03230 Lithuania, for the purpose of hosting and displaying website content on the basis of processing on our behalf. All data collected on our website is processed on Hostinger’s servers. As part of the aforementioned services, data may also be transmitted to Hostinger servers in the USA as part of further processing on our behalf. We have concluded an order processing agreement with Hostinger (“Data Processing Agreement”, available at https://www.hostinger.de/legal/dpa) in which we oblige the provider to protect our users’ data and not to pass it on to third parties.

Further information on Hostinger’s data protection can be found on the following website: https://www.hostinger.de/legal/datenschutz-bestimmungen

4) Cookies

Cookie settings

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device for longer and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We also involve partners based in third countries, including the USA. The data transfer is based on EU standard contractual clauses. Details can be found in the corresponding processing or with the partner in the context of this privacy policy.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Making contact

When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Use of customer data for direct advertising

Advertising by letter post

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 para. 1 lit. f GDPR and to use them to send you interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the controller.

7) Online-Marketing

7.1 Facebook Pixel for creating custom audiences (with Cookie Consent Tool)

Within our online offering, the so-called “Facebook Pixel” is used with activated automatic advanced matching from the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook “) is operated.

If a user clicks on an advertisement we have placed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows sharing data with Facebook via pixels, this URL parameter is written into the user’s browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”) and to provide additional data, such as hashed emails, names, gender, city, State, zip code and date of birth or telephone number, provided you have provided this data.

Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

The data processing associated with the use of the Facebook Pixel only takes place with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

7.2 Google Ads Conversion-Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin ?hl=de

In order to address users whose data we have received as part of business or business-like relationships in an even more appropriate way, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but instead automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that those affected have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

We also set up Enhanced Conversions. Enhanced Conversions is a feature designed to improve the accuracy of conversion tracking while protecting user privacy by supplementing existing conversion tags with hashed first-party conversion data from the website. Hashing the first-party data before sending it to Google Ads ensures privacy by converting personal information such as name and email address into a hashed string.

In order to optimize our website content and measure the success of advertising campaigns, we track the behavior of our website visitors via Google Analytics and Google Ads.

Of course, tracking only takes place if you have given your consent via the cookie banner.

We would also like to point out that unless consent has been given to personal tracking, a non-personal and cookie-free analysis will take place. The following data is processed:

Functional information (such as headers passively added by the browser):

time stamp

User agent

Referral URL

Aggregated or non-personal data:

Indicates whether the current page or a previous page in the user’s navigation history on the website contains ad click information in the URL (e.g. GCLID/DCLID)

Boolean information about consent status

Random number that is generated when the respective page loads

In this way, we can track the flow of visitors to our website (but not individual usage behavior).

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can revoke this consent from us at any time with effect for the future. Further information about Google’s data protection measures in relation to the customer match function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google’s data protection regulations can be viewed here: https://www.google.de/policies/privacy/

Google Marketing Plattform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to deliver ads that are relevant to users, to improve campaign performance reporting, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later, using the same browser, visits the advertiser’s website and purchases something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data that is collected by Google through the use of this tool and therefore inform you, based on our knowledge, as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website accessed our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come to the USA.

The data protection regulations of GMP by Google can be found here: https://www.google.de/policies/privacy/

Microsoft Advertising
This website uses the “Microsoft Advertising” conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft will place a cookie on your computer if you have accessed our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).

You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

LinkedIn Advertising
This website uses the “LinkedIn Campaign Manager” conversion tracking technology from LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Pl, Dublin, Ireland). LinkedIn sets a cookie on your computer if you came to our website via a LinkedIn advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, LinkedIn and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).

You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

8) Webanalyses services

8.1 Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.

Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, records collected using “demographic characteristics” cannot be assigned to a specific person.

Details about the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of Google Analytics cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Analytics will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.

Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can monitor user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The logins and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis.

To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

Further information about Google Signals you can read about it here: https://support.google.com/analytics/answer/7532985?hl=de

8.2 Google Analytics 4

This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which can be used to analyze the use of websites.

When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.

When using Google Analytics 4, the IP address transmitted by your device when you use the website is always collected and processed automatically and in an anonymous manner by default, so that the information collected cannot be directly related to a person. This automatic anonymization occurs by shortening the IP address transmitted by your device by Google within member states of the European Union (EU) or other contracting states to the Agreement on the European Economic Area (EEA) by the last digits.

On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities and your usage behavior and to provide us with other services related to your website use and internet usage. The shortened IP address transmitted by your device as part of Google Analytics 4 is not merged with other Google data. The data collected when using Google Analytics 4 is stored for 26 months and then deleted.

Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and differentiate user groups of the website for the purpose of targeting marketing measures in a target group-optimized manner. However, data collected via “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally. This data collected via the “demographic characteristics” function is retained for two months and then deleted.

All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the device you use to use the website, will only take place if you inform us of this in accordance with Art. 6 Para. 1 lit. a GDPR you have given your express consent. Without your consent, Google Analytics 4 will not be used while you use the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the “cookie consent tool” provided on the website.

As an extension of Google Analytics 4, the Google Signals service can also be used on this website. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and linked your internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place. When using Google Signals, we do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de

Going further You can find information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

As an extension of Google Analytics, the “UserIDs” function can also be used on this website. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with Your relevant login details are logged into your personal account on different devices. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the corresponding conversion took place.

We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, through which Google is obliged to protect the data of our website users and not to pass it on to third parties.

To ensure compliance with the European level of data protection, including any transfer of data from the EU or EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

Further legal information about Google Analytics 4, including a copy of the standard contractual clauses mentioned, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner -sites

8.3 This website uses the “Google Tag Manager”, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling and attaching conditions to them via a uniform user interface.

The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analysis.

However, when you access the page, Google Tag Manager will transfer your IP address to Google and, if necessary, store it there. Also a transmission to Google LLC servers. In the USA it is possible.

This processing will only be carried out if you have given us your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site.

For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.

Further data protection information about Google Tag Manager can be found here: https://support.google.com/tagmanager/answer/9323295?hl=de

You will find separate information about data protection-relevant services and applications that have been combined in Google Tag Manager in the relevant sections of this data protection declaration.

9) Retargeting / Remarketing / Recommendation-Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie on your computer if you came to our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR due to our legitimate interest in effective marketing.

The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/ to check whether Microsoft advertising cookies are set in your browser and deactivate them.

You can find further information about the data protection regulations of Microsoft Bing Ads at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: https://support.google.com/ads/answer/7395996?

You can view further information and the data protection regulations regarding advertising and Google here: https://www.google.com/policies/technologies/ads/

10) Website functions

10.1. Use of social media: Social media buttons with links

No social media plugins are used on this website (e.g. Facebook, Instagram, YouTube). These are just buttons that, when activated, link to the respective social media.

You can usually recognize the buttons by the respective social media logos. To ensure data protection on this website, we do not use any plugins. Our application prevents data from being transferred to the respective provider on our website when you first enter the page.

Only when you activate the respective button by clicking will you be redirected to the provider’s server (consent). Which data is processed by social media is beyond our influence. Detailed data protection guidelines can be found on the corresponding pages of the social media used.

10.2 Google Web Fonts

This site uses so-called web fonts for the uniform display of fonts, which are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This may also result in personal data being transmitted to the Google LLC servers. come to the USA. In this way, Google becomes aware that our website was accessed via your IP address. The processing of personal data in the course of contacting the font provider will only be carried out if you have given us your express consent to do so in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website. If your browser does not support web fonts, your computer will use a standard font.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

11) Tools and Others

Cookie-Consent-Tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user’s device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in doing so legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.

Another legal basis for processing is Article 6 Paragraph 1 Letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.

Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.12) Rechte des Betroffenen

12.1 The applicable data protection law grants you the following data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

Right to information in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to deletion in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
Right to complain in accordance with Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

13) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and – if relevant – additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data will be stored until the person concerned revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status December 2023

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